What I Offer for E-Commerce Brands and Online Stores

shopify

If you’re running an online store and want to improve how it performs, whether that’s through better product pages, paid ads, or SEO, here’s a clear look at what I help with.

This is the same kind of breakdown I send to new clients. If you’re curious about what working together would look like, or you’re just trying to understand where your store could improve, this will give you a solid starting point.

Product Page Improvements

I’ve helped a lot of stores clean up their product pages. It’s rarely about fancy design or trendy layouts. It’s usually just making things clearer, more helpful, and easier to buy.

That might mean rewriting the title to actually say what the product is, or adding a quick summary near the top so people know what they’re looking at. Sometimes it’s just moving important info higher up the page, or fixing how size options and color swatches work.

I’ll also go through the product description, make it easier to skim, and add any missing details that help someone make a decision. We might talk about reviews, delivery times, return policies — all the little things that build trust and reduce hesitation.

Most of this work doesn’t require a new theme. It’s just about getting the important stuff in the right place and written in a way people actually understand.

I’ve done this for stores on both Shopify and WooCommerce. You can read more about this in another post I wrote here.

Search Engine Optimization

I don’t believe in over-complicating SEO. I focus on the basics, the stuff that matters.

I look at how your product or category pages are written. I clean up titles and descriptions. I find what your customers are actually searching for, and make sure your pages match that.

If your site has a bunch of technical issues slowing it down or confusing Google, I’ll help fix that too. But for most stores, the biggest wins come from getting the content right.

This is SEO that’s built to last, not just keep up with the latest trend.

Paid Ads on Meta and Google

If you’re not running ads yet, or you’re running them but not getting much out of it, I can help set up a simple, smart ad strategy that actually fits your business.

I work with both Meta (Facebook and Instagram) and Google Ads. That includes creating the campaigns, setting up tracking, writing the copy, and making sure the right people are seeing the right product.

This isn’t about dumping money into ads and hoping for the best. I usually recommend starting with a modest budget — around three hundred dollars a month — so we can test what works, make adjustments, and grow from there.

If you’ve tried ads before and gave up because it felt too complicated or expensive, I get it. My job is to keep it clear, lean, and focused on what helps you sell.

Strategy Sessions and General Support

Some clients also use me as a sounding board. You can book time to talk through decisions, plan a launch, or review performance. These sessions are useful for:

  • Reviewing analytics and sales trends

  • Planning out content or campaigns

  • Brainstorming new product ideas

  • Getting feedback on design or structure

  • Solving a specific issue with your site or tools

You can use your time however you want. I’m not just here to check boxes. I’m here to help your store grow.

How I Charge

You can book time in flexible blocks. This price are current as of June 2025.

  • One hour at one hundred fifty dollars

  • Five hours at one hundred twenty five per hour

  • Ten hours at one hundred per hour

Time is tracked clearly and shared with you. You can use it across any of the services above. Once purchased, hours never expire. There are no refunds, but I make sure everything is clear before we begin.

Interested in Working Together?

If you’re ready to improve your store, or just want to talk through some ideas, feel free to reach out. We can start with a small block of hours and go from there.

How to Improve Your E-Commerce Product Pages

ecommerce

If you’re running an online store and getting traffic but not many sales, there’s a good chance the problem is on your product pages.

The good news is that you don’t need a whole new website or a big redesign. Over the years, I’ve worked with clients on both Shopify and WooCommerce, and I’ve seen how a few small changes like layout, copy, or clarity can make a real difference.

Here are the areas I usually focus on.

1. Make the product title more useful

Most product titles are just names. That’s fine internally, but not always helpful to your customer. It helps to add a short description right in the title. Something that makes it clearer what the product is or why it matters. Even a small phrase like “great for everyday use” or “lightweight and durable” can help.

2. Add a quick summary near the top

The top of the page is where people decide whether to keep scrolling. A short line that sums up what the product is and why it’s useful can give people the confidence to keep going. Without it, the page can feel unfinished, even if the design is clean.

3. Make sizing or variant selection easier

If your product comes in sizes or formats, that info needs to be clear and easy to find. I usually recommend a visual chart, or a short note like “most customers choose Medium.” You want to remove friction wherever possible.

4. Label your color or style options clearly

If you use color swatches or variant buttons, make sure each one is clearly labeled. Tiny dots with no text don’t always translate well, especially on mobile. If something is out of stock, show that visually so customers don’t get frustrated trying to pick it.

5. Rewrite the description in a way people can skim

A lot of product pages either say too little or too much. I try to keep it simple. Start with a short intro, then break out the rest into bullet points or short sections with clear headings. Don’t just list specs. Tell people why those features actually matter.

6. Add a little trust

If you have reviews, use them. If you don’t, that’s okay. You can still add small trust builders like “over 1,000 sold,” or “used by professionals,” or a simple return policy. It gives people confidence to buy from you.

7. Be clear about shipping

If someone is about to buy, they shouldn’t have to click through a bunch of tabs to find out when the item will arrive. I usually suggest adding a short line near the price or Add to Cart button. Something like “ships in 1 to 2 business days” or “free shipping over $50.”

8. Make sure it works well on mobile

If most of your traffic is on mobile, test your product page on your phone. Are the buttons easy to tap? Is the Add to Cart button visible without scrolling too much? Small changes here can make a big difference.

You probably don’t need a new theme

Most of the time, product pages don’t need a full redesign. They just need to be clearer, easier to read, and more helpful. The goal is to remove confusion and help people feel confident about what they’re buying.

If you want help figuring out what to change on your own site, I offer one-time strategy sessions and ongoing optimization work. Get in touch if that’s something you’re interested in.

Shopify App with Theme App Extensions

After writing my last post about How to create a Shopify app, I decided to build a new one as a side project. Taking myself through the entire process helped me to tighten up the details I mentioned. This one adds a sticky banner to a store’s front-end, prompting users to “click to call”.

A sticky banner on a website

It’s built on top of the code I used for the SplitWit Shopify app. I adjusted some of the methods to accept configuration parameters to differentiate between the two. Code had to be added to support new functionality. SplitWit already had a feature to add a sticky banner to a site’s existing UI. I used the same workflow to inject the merchant’s settings as JavaScript.

function writeSnippetFile($shopify_installation_complete_id){
    
    $conn = $this->connection;
    $sql = "SELECT * FROM `prompts` WHERE shopify_installation_complete_id = ?"; 
    $result = $conn->prepare($sql); 
    $result->execute(array($shopify_installation_complete_id));
    $row = $result->fetch(PDO::FETCH_ASSOC);
    $phone_number = $row['phone_number'];
    $message_text = $row['message_text'];
    $color = $row['color'];
    $bg_color = $row['bg_color'];
    $position = $row['position'];
    $display = $row['display'];
    $mobile_only = $row['mobile_only'];
    $filename = $row['snippet'];
    
    $sticky_html = "";

    if($display == "hide"){
        $sticky_html .= "<style>#ctc-splitwit-sticky{display:none;}</style>";
    }

    if($mobile_only == "true"){
        $sticky_html .= "<style>@media(min-width: 1000px){#ctc-splitwit-sticky{display:none;}}</style>";
    }

    $sticky_html .= "<div style='font-weight:bold;".$position.":0;position:fixed;z-index:100000;left:0px;text-align:center;padding:8px 20px;width:100%;background:".$bg_color.";color:".$color."' id='ctc-splitwit-sticky'><p style='margin:0px'><a href='tel:".$phone_number."'>".$message_text."</a></p></div>";

    $changecode = '$("body").append("'.$sticky_html.'")';

    $snippet_template = file_get_contents("/var/www/html/click-to-call/snippet/snippet-template.js");
    $myfile = fopen("/var/www/html/click-to-call/snippet/".$filename, "w") or die("Unable to open file!");

    $txt = "window.CTCsplitWitChangeCode = ".$changecode . "\n" . $snippet_template;

    fwrite($myfile, $txt) or die("Unable to save file!");

    fclose($myfile);
}

The app’s admin view is a simple input form with settings to control the sticky bar UI that is injected into the merchant’s store-front.

admin view with a settings input form

In addition to updating and refactoring my code, I wrote copy and drafted design for this digital product. I used SplitWit branding guidelines (fonts, colors, etc.) to establish an adjacent feel.

Although it’s optional, I wanted to include a promo video in the listing. Having had previously created videos for SplitWit, I was able to quickly spin one together. I already created background music files in Garage Band for other projects. Here’s the one I chose to use – feel free to borrow it for what ever you like. The text animations were exported from Keynote. I added screenshots, included stock animation from VideoPlasty, and recorded voice-over lines using a Yeti microphone.

splitwit youtube video

I drafted other graphic assets that were required in the app listing using the GIMP – software I’ve used for over twenty years

app listing key benefits

A few days after submission, I received an email with required changes.

They were mostly minor issues. Things like the app’s name, a screenshot used in the listing, and an OAuth redirect bug.

One of the requests said, “Update your app to theme app extensions to ensure compatibility with Online Store 2.0 themes.”

2.0 themes? What does that mean?

Shopify recently announced Online Store 2.0 (OS 2.0). It’s essentially a set of improvements to the platform that makes themes and apps more flexible and maintainable. This benefits both merchants and developers. Enhanced app support means app functionality can be leveraged anywhere in a theme by using app blocks in the theme customizer.

SplitWit Click-to-Call injects HTML to manipulate a store’s user interface. That code comes from a JavaScript file that’s referenced in the page’s source code. That reference is added upon installation using the ScriptTag API. The JS file itself is generated & updated whenever a merchant clicks “save” in the app’s admin view. This required change is requesting that we provide an app block option as an alternative for compatible themes.

Shopify is encouraging OS 2.0 apps to instead use “theme app extensions” because they don’t edit theme code. It allows merchants to add your app’s UI elements, along with any settings, through its theme editor.

Shopify's theme editor

The documentation mentions that it “reduce[s] the effort required to integrate apps in themes”. In my particular case, it actually seems to add a step.

Theme App Extensions

App blocks are a type of “theme app extension” supported by Shopify’s Online Store 2.0. To create an app block available in the theme editor, I added a directory to my app using the below file structure. I was able to auto-generate it with the Shopify CLI by using the command shopify extension create.

app extension file structure

From the command line, I registered this folder as an extension, and pushed my code.

command line updates

In my app block .liquid file I used the same HTML template from my original PHP snippet, swapping my database variables for Shopify block settings.

{% if block.settings.display == "hide" %}
<style>#ctc-splitwit-sticky{display:none;}</style>
{% endif %} 

{% if block.settings.mobile_only == "yes" %}
<style>@media(min-width: 1000px){#ctc-splitwit-sticky{display:none;}}</style>
{% endif %} 

<div style="font-weight:bold;{{block.settings.position}}:0;position:fixed;z-index:100000;left:0px;text-align:center;padding:8px;width:100%;background:{{block.settings.bg_color}};color:{{block.settings.color}}" id="ctc-splitwit-sticky"><p style=margin:0px><a style="color:{{block.settings.color}} " href="tel:{{block.settings.phone_number}}">{{block.settings.message_text}}</a></p></div>

{% schema %}
{
  "name": "Click To Call",
  "target": "section",
  "settings": [
    {
      "type": "color",
      "id": "bg_color",
      "label": "Banner color",
      "default": "#0000FF"
    },
    {
      "type": "color",
      "id": "color",
      "label": "Text color",
      "default": "#FFFFFF"
    },
    {
      "type": "text",
      "id": "message_text",
      "label": "Message text",
      "default": "Call us now!"
    },
    {
      "type": "text",
      "id": "phone_number",
      "label": "Phone number",
      "default": "(212)-555-5555"
    },
    {
      "type": "radio",
      "id": "position",
      "label": "Position",
      "options": [
        {
          "value": "top",
          "label": "Top"
        },
        {
          "value": "bottom",
          "label": "Bottom"
        }
      ],
      "default": "top"
    },
    {
      "type": "radio",
      "id": "display",
      "label": "Display",
      "options": [
        {
          "value": "hide",
          "label": "Hide"
        },
        {
          "value": "show",
          "label": "Show"
        }
      ],
      "default": "show"
    },
    {
      "type": "radio",
      "id": "mobile_only",
      "label": "Mobile only",
      "options": [
        {
          "value": "yes",
          "label": "Yes"
        },
        {
          "value": "no",
          "label": "No"
        }
      ],
      "default": "no"
    }
  ]
}
{% endschema %}

The schema JSON explicates the settings inputs exposed to the merchant. I set them to match the original settings view from my app’s interface.

app block settings in the shopify theme editor

This approach lets Shopify maintain the app’s configurations, instead of my SplitWit server database that’s hosted on AWS EC2. That’s less data developers can capture, but also less of a hosting burden.

Any time you update the theme app extension you’ll need to re-push the code from the Shopify CLI with the command shopify extension push. The extension code is not hosted on your own server. It lives solely in the Shopify infrastructure ecosystem.

Verify theme support

Not all themes support theme app extensions. Theme support needs to be verified at the time of installation.

The original settings view is still needed, just in case the merchant’s published theme does not support app blocks. If app blocks are supported, I don’t install the script tag snippet at all. Instead, the settings view is replaced with integration instructions telling the merchant how to activate the sticky banner from the theme editor.

If app blocks are not supported by the active theme, the snippet is installed and the settings input form displayed. Determining if the merchant’s theme supports app blocks requires adding the read_themes Shopify API scope access to the oAuth request.

$scopes = "write_script_tags,read_themes";
$redirect_url = "https://".$shop."/admin/oauth/authorize?client_id=". $this->api_key ."&scope=".$scopes."&redirect_uri=". $redirect_uri ."&state=".$nonce . "&grant_options[]=per-user";

I tested my code by switching from the basic “Minimalist” theme to a OS2.0 theme called “Dawn”. When the app is being installed, I do a few things to check if app blocks are supported:

  1. Get a list of the merchant’s installed themes, and check which is currently published
  2. Retrieve a list of assets in the published theme
  3. Check if JSON template files exist for at least one of the desired templates
$params = [];
$json_string_params = json_encode($params);
$headers = array(
'X-Shopify-Access-Token:' . $access_token,
'content-type: application/json'
);

// $install_ctc_curl_response_json = $this->curlApiUrl("https://www.splitwit.com/service-layer/click-to-call-service.php?method=installShopifyApp&installation_complete_id=".$installation_complete_id, $params);

// check if this merchant's published theme supports app blocks
// https://shopify.dev/api/admin-rest/2021-10/resources/theme
$read_themes_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2021-10/themes.json"; // list of all installed themes
$read_themes_curl_response_json = $this->curlApiUrl($read_themes_url, $json_string_params, $headers, false);
$themes = $read_themes_curl_response_json['themes'];
$published_theme_id = 0;
foreach ($themes as $theme) {
	// live theme has a role of main
	if($theme['role'] == "main"){
		$published_theme_id = $theme['id'];
		// echo "The main theme is " . $theme['name'] . "<br /><br /><br />";
	}
}

// Retrieve a list of assets in the published theme
$get_theme_assets_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2021-10/themes/".$published_theme_id."/assets.json"; 
$get_theme_assets_curl_response_json = $this->curlApiUrl($get_theme_assets_url, $json_string_params, $headers, false);


// Check if JSON template files exist for at least one of the desired templates
// For other applications, you might want to check that they exist for ALL desired templates
$assets = $get_theme_assets_curl_response_json['assets'];
$probably_block_support = false;
$templates = ['index', 'cart', 'page.contact', 'product', 'collection'];

foreach ($assets as $asset) { 						
	foreach ($templates as $template) {
		if($asset['key'] == "templates/".$template.".json" ){
			$probably_block_support = true;
			break; // this checks that JSON template files exist for at least one of the desired templates. If you want to check that they exist for ALL desired templates, you can move this break to the 'else' condition
		}else{
			$probably_block_support = false;
			// break; 
		}
	}

	if($probably_block_support){
		break;
	}
}

Shopify recommends additionally checking:

  1. The body of JSON templates to determine what section is set as `main`
  2. The content of each `main` section and if it has a schema that contains a block of type ‘@app’

 

<?php
// we can continue further checks here
// https://shopify.dev/apps/online-store/verify-support
 					
if($probably_block_support){
	// https://shopify.dev/api/admin-rest/2021-10/resources/asset#[get]/admin/api/2021-10/themes/{theme_id}/assets.json?asset[key]=templates/index.liquid

	foreach ($templates as $template) {
		$get_single_asset_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2021-10/themes/".$published_theme_id."/assets.json?asset[key]=templates/".$template.".json"; 
	
		$get_single_asset_curl_response_json = $this->curlApiUrl($get_single_asset_url, $json_string_params, $headers, false);
		// var_dump($get_single_asset_curl_response_json['asset']['value']);
		$asset_value_json = json_decode($get_single_asset_curl_response_json['asset']['value']);
		var_dump($asset_value_json->sections);
		echo "<hr />";
		// break;
	}
}

From my testing, those last two steps were not reliable and ultimately irrelevant.

If app blocks are supported, the snippet is not created nor injected through the Shopify script_tag API. I make note of it in the database.

$timestamp = time(); 
$snippet = md5($timestamp);
$snippet = $snippet . ".js";
$using_app_blocks = 0;

// don't create the snippet if we think they have app block support
if ($probably_block_support) {
  $using_app_blocks = 1;

}else{

  // create snippet file
  $myfile = fopen("/var/www/html/click-to-call/snippet/".$snippet, "w");
  fclose($myfile);

  // inject JS snippet into site
  // https://shopify.dev/docs/admin-api/rest/reference/online-store/scripttag#create-2020-04
  $create_script_tag_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2020-04/script_tags.json";
  $params = [
       'script_tag' => [
         'event' => 'onload',
         'src' => 'https://www.splitwit.com/click-to-call/snippet/' . $snippet
       ]
  ];
  $json_string_params = json_encode($params);
  $create_script_curl_response_json = $this->curlApiUrl($create_script_tag_url, $json_string_params, $headers);
}

$stmt = $conn->prepare("INSERT INTO `prompts` (shopify_installation_complete_id, snippet, shop, using_app_blocks, access_token) VALUES (:shopify_installation_complete_id, :snippet, :shop, :using_app_blocks, :access_token)");	
$stmt->bindParam(':shopify_installation_complete_id', $installation_complete_id);
$stmt->bindParam(':snippet', $snippet);					
$stmt->bindParam(':shop', $shop);					
$stmt->bindParam(':using_app_blocks', $using_app_blocks);					
$stmt->bindParam(':access_token', $access_token);					
$stmt->execute();

I check for that value from the front-end to display steps for integrating the app block from the theme customizer. Shopify guidelines require that we provide merchants with post-installation onboarding instructions. Those directions replace the settings input form. Configurations will be managed through the block itself.

Although Shopify does provide recommendations for merchant onboarding, there is no boiler-plate copy. A basic explanation, with screenshots, sufficed.

onboarding instructions

These updates satisfied the app review team’s request. I responded to their email, and a day later received their reply. It complained that the “app doesn’t have a functional user interface (UI)” when app blocks are enabled. That was because all of the settings were being managed by the app block data. To solve this issue, I moved the phone number and message fields back to the app’s settings view. I saved those values as metafields using the Shopify REST API.

// write this data to custom metafields, so we can access it from app blocks
$clickToCallRecord = $this->getClickToCallRecord($shopify_installation_complete_id);			
$access_token = $clickToCallRecord['access_token'];
$shop = $clickToCallRecord['shop'];
$params = [];
$params = [
    "metafield" => [
      "namespace" => "clicktocall",
      "key" => "phone_number",
      "value" => $_POST['phone_number'],
      "type" => "string"
    ],
    "metafield" => [
      "namespace" => "clicktocall",
      "key" => "message_text",
      "value" => $_POST['message_text'],
      "type" => "string"
    ],
  ];
$json_string_params = json_encode($params);
$headers = array(
  'X-Shopify-Access-Token:' . $access_token,
  'content-type: application/json'
);
 

$url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2021-10/metafields.json";
$response = $this->curlApiUrl($url, $json_string_params, $headers);

Update: The Shopify metafield POST API would only create/update a single metafield per request. I had to break it out into two calls. From what I’ve read it seems like a PUT request might do that trick for multiple fields, but for my use-case this approach is fine. Here you can see how I do it when setting default metadata on installation:

$params = [
    "metafield" => [
      "namespace" => "clicktocall",
      "key" => "phone_number",
      "value" => "(555)-555-5555",
      "type" => "string"
    ]
  ];
$json_string_params = json_encode($params);


$url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2021-10/metafields.json";
$response = $this->curlApiUrl($url, $json_string_params, $headers);

$params = [
    "metafield" => [
      "namespace" => "clicktocall",
      "key" => "message_text",
      "value" => "Give us a call!",
      "type" => "string"
    ],
  ];
$json_string_params = json_encode($params);
$response = $this->curlApiUrl($url, $json_string_params, $headers);

 

I populated them from the app block liquid file by accessing the global ‘shop’ object:

<a style="color:{{block.settings.color}} " href="tel:{{ shop.metafields.clicktocall.phone_number.value }}">{{ shop.metafields.clicktocall.message_text.value }}</a>

After another response, they commented that I should be using “App Embed Blocks” instead of just “App Blocks”. That was because my UI component is a “floating or overlaid element”. It exists outside of the normal DOM flow and was not inline with other HTML nodes. This only required a small update to the liquid file’s schema, changing the “target” from “section” to “body”.

Although only a small difference, it does affect how merchants add Click To Call in the theme customizer. They must navigate to the Theme Settings area, and add it as an “App Embed”.

adding an app embed block from the shopify theme editor

Luckily, I’m able to deep link merchants directly to that view from my onboarding instructions. The link also automatically activates my app embed. All I needed to do was get the extension’s UUID by running shopify extension info from my command line and I was able to build the URL.

Add the Click To Call App Block from <a href="https://<?php echo $clickToCallRecord['shop']; ?>/admin/themes/current/editor?context=apps&activateAppId=b52ccd8e-54b1-4b6d-a76f-abaed45dea97/click-to-call" target="_blank">the theme editor</a>

I updated my app’s home screen onboarding instructions to reflect this new flow. Everything appeared to be working when I tested, yet the app review team complained that the above issues were still unresolved. It turns out, I was able to immediately see changes to the extension that I pushed from the CLI because “development store preview” was enabled. The review team could not until I published a new version:

After that fix, the app was accepted to the Shopify App Market. If you are a Shopify merchant, check it out and let me know what you think.

How to create a Shopify app with PHP

Build a Shopify App with PHP

Developing a marketplace app for your SAAS will grow organic traffic and lets users find you. Potential customers can discover your digital product where they are already looking. Software services that occupy the eCommerce space have a chance to help Shopify store owners grow their businesses. Creating a public Shopify app benefits both developers and the merchant user-base in the Shopify App Store ecosystem.

Recently, Shopify announced that it is decreasing the share of profit that it takes from developers. Each year, developers keep all of their revenue up to the first one-million dollars.

Why Build a Marketplace App?

The short answer: Discoverability.

A few years ago, I built a fitness tracking app for a niche sport. It was a hobby project to better track my BJJ training.  Since then, I continue to average ~10 registrations weekly without any marketing efforts.

Consistent BJJ Tracker sign-ups are driven from Google Play. Even though it is only a web app (PWA), I was able to bundle it into an APK file using Trusted Web Activities and Digital Asset Links. Having an app listed in a marketplace leads to new users finding it naturally.

My next side project was a SAAS for split testing & conversion optimization. It helps websites A/B test to figure out what front-end changes lead to more sales, sign-ups, etc. The Shopify App Store was as perfect fit to attract shop owners to use SplitWit. I decided to build a public, embedded, Shopify app to reach new prospects.

I’ll explain how I did it, along with examples of building another one, all using PHP. This guide will make launching a Shopify App Store app easy, fast, repeatable.

SplitWit on Shopify

Creating a Public Shopify App with PHP

Embedded Shopify apps display in a merchant’s admin dashboard. They are meant to “add functionality to Shopify stores“. They are hosted on the developer’s infrastructure and are loaded via iFrame within Shopify. You can create a new app in your Shopify Partners dashboard to get started.

create a shopify app

Since the SplitWit SAAS already existed as a subscription web app built on the LAMP stack, I only had to handle Shopify specific authorization and payments. I could essentially load the existing app in the dashboard’s iFrame after authentication. The new code I wrote contains methods for checking installation status, building the oAuth URL, subscribing users to recurring application charges, and more.

When I created my next Shopify app, Click to Call, I leveraged that code and refactored it to be more reusable. Configurable parameters let me set the database and API credentials dynamically.

Step 1: Check Installation Status

When the app’s url loads in the merchant admin dashboard, the first step is to check installation status for that shop.

public function checkInstallationStatus(){
	$conn = $this->conn;
	$shop = $_GET['shop'];

	//check if app is already installed or not
	$statement = $conn->prepare("SELECT * FROM `shopify_installation_complete` WHERE shop = :shop");
	$statement->execute(['shop' => $shop]);
	$count = $statement->rowCount();
	if($count == 0){
		//app is not yet installed
		return false;
	}else{
		//app is already installed
		$row = $statement->fetch();
		return $row;
	}

}

You’ll notice we don’t hit any Shopify API for this. Instead, our own database is queried. We manually track if the app has already been installed in a MySql table.

shopify installation record in a mysql database table

Two database tables are used to manage the Shopify App installation:

CREATE TABLE IF NOT EXISTS `shopify_authorization_redirect` (
    `shopify_authorization_redirect_id` int NOT NULL AUTO_INCREMENT,
    `shop` varchar(200),
    `nonce` varchar(500),
    `scopes` varchar(500),
    created_date datetime DEFAULT CURRENT_TIMESTAMP,
    updated_date datetime ON UPDATE CURRENT_TIMESTAMP,
    PRIMARY KEY (`shopify_authorization_redirect_id`)
);

 
CREATE TABLE IF NOT EXISTS `shopify_installation_complete` (
    `shopify_installation_complete_id` int NOT NULL AUTO_INCREMENT,
    `splitwit_account_id` int,
    `splitwit_project_id` int,
    `shop` varchar(200),
    `access_token` varchar(200),
    `scope` varchar(200),
    `expires_in` int,
    `associated_user_scope` varchar(200),
    `associated_user_id` BIGINT,
    `associated_user_first_name` varchar(200),
    `associated_user_last_name` varchar(200),
    `associated_user_email` varchar(200),
    `associated_user_email_verified` varchar(10),
    `associated_user_account_owner` varchar(10),
    `associated_user_account_locale` varchar(10),
    `associated_user_account_collaborator` varchar(10),
    created_date datetime DEFAULT CURRENT_TIMESTAMP,
    updated_date datetime ON UPDATE CURRENT_TIMESTAMP,
    PRIMARY KEY (`shopify_installation_complete_id`)
);

The root file (index.php) looks like this:

<?php

require '/var/www/html/service-layer/shopify-app-service.php';
include 'shopify-creds.php'; // $api_key, $secret, $app_db, $app_slug
use SplitWit\ShopifyService\ShopifyService;
$shopify_service = new ShopifyService($api_key, $secret, $app_db);

$already_installed = $shopify_service->checkInstallationStatus();

if(!$already_installed){
    $install_redirect_url = $shopify_service->buildAuthorizationUrl(false, $app_slug);
}else{
    $install_redirect_url = $shopify_service->buildAuthorizationUrl(true, $app_slug);
}
header('Location: ' . $install_redirect_url );

?>

After determining the merchant’s installation status, the next step is to authenticate them.

oAuth Authentication

The Shopify developer resources explain “how to ask for permission” with oAuth. The merchant user needs to be redirected to a Shopify URL:

https://{shop}.myshopify.com/admin/oauth/authorize?client_id={api_key}&scope={scopes}&redirect_uri={redirect_uri}&state={nonce}&grant_options[]={access_mode}

I wrote a PHP class “ShopifyService” (shopify-app-service.php) to handle all of the Shopify specific logic. The method buildAuthorizationUrl() builds the Shopify authorization URL. It accepts a boolean parameter set according to the merchant’s installation status. That value toggles the authorization URL’s redirect URI, directing the code flow through either first-time installation or re-authentication.

The built URL includes query params: an API key, a nonce, the scope of permission being requested, and a redirect URI. The shop name is the subdomain, and can be pulled as GET data delivered to your app.

The API key can be found in the developer’s partner dashboard in the app’s overview page.

A nonce (“number used once”) is used as an oAuth state parameter. It serves to “link requests and callbacks to prevent cross-site request forgery attacks.” We save that random value in our database to check against during the oAuth callback.

The redirect URI (the oAuth callback) is dynamic based on the users installation status.

public function buildAuthorizationUrl($reauth = false, $slug= "shopify-app"){
	$conn = $this->conn;
	$requestData = $this->requestData;
	$scopes = "write_script_tags"; //write_orders,read_customers, read_content
	$nonce = bin2hex(random_bytes(10));
	$shop = $requestData['shop'];

	//first check if there is already a record for this shop. If there is, delete it first.
	$statement = $conn->prepare("SELECT * FROM `shopify_authorization_redirect` WHERE shop = :shop");
	$statement->execute(['shop' => $shop]);
	$count = $statement->rowCount();
	
	if($count > 0){
		$statement = $conn->prepare("DELETE FROM `shopify_authorization_redirect` WHERE shop = :shop");
		$statement->execute(['shop' => $shop]);
	}

	$statement = $conn->prepare("INSERT INTO `shopify_authorization_redirect` (shop, nonce, scopes) VALUES (:shop, :nonce, :scopes)");
	$statement->bindParam(':shop', $shop);
	$statement->bindParam(':nonce', $nonce);
	$statement->bindParam(':scopes', $scopes);
	$statement->execute();

	
	$redirect_uri = "https://www.splitwit.com/".$slug."/authorize-application";
	
	if($reauth){ //change the redirect URI
		$redirect_uri = "https://www.splitwit.com/".$slug."/reauthorize-application";
	}

	$redirect_url = "https://".$shop."/admin/oauth/authorize?client_id=". $this->api_key ."&scope=".$scopes."&redirect_uri=". $redirect_uri ."&state=".$nonce . "&grant_options[]=per-user";

	return $redirect_url;

}

Both possible redirect URLs needed to be white-listed in the “App setup” page.

white listed URLs

A location header routes the user. If the app hasn’t been installed yet, Shopify prompts the merchant to confirm authorization.

install shopify app

If the app was already installed then the oAuth grant screen is skipped entirely and the merchant is immediately routed to the /reauthorize-application resource instead (and ultimately lands on the app home screen).

Install App & Register the Merchant User

What actually happens when “Install app” is clicked?  The user is redirected from Shopify permissions screen back to our app ( /authorize-application ), calling the authorizeApplication() function. That method receives four values as GET parameters: ‘shop’, ‘state’, ‘hmac’, ‘code’

The ‘shop’ name is used to look up the nonce value we saved when the Shopify authorization URL was first built. We compare it to the ‘state’ parameter. This security step ensures that the callback request is valid and is not fraudulent. We also check that the shop name provided matches a valid Shopify hostname. Here is the relevant code, pulled from authorizeApplication():

$conn = $this->conn; 
$requestData = $this->requestData;
$requiredKeys = ['code', 'hmac', 'state', 'shop'];
foreach ($requiredKeys as $required) {
    if (!in_array($required, array_keys($requestData))) {
        throw new Exception("The provided request data is missing one of the following keys: " . implode(', ', $requiredKeys));
    }
}

//lookup and validate nonce
$shop = $requestData['shop'];

$statement = $conn->prepare("SELECT * FROM `shopify_authorization_redirect` WHERE shop = :shop");
$statement->execute(['shop' => $shop]);
$count = $statement->rowCount();
if($count == 0){
    throw new Exception("Nonce not found for this shop.");
}
$row = $statement->fetch();
$nonce = $row['nonce'];
//

//make sure the 'state' parameter provided matches the stored nonce
$state = $requestData['state'];
if($state !== $nonce){
    throw new Exception("Nonce does not match provided state.");
}
//

//validate the shop name
$pattern = "/[a-zA-Z0-9][a-zA-Z0-9\-]*\.myshopify\.com[\/]?/";
if(!preg_match($pattern, $shop)) {
    throw new Exception("The shop name is an invalid Shopify hostname.");
}

Every request or redirect from Shopify” includes a HMAC value that can be used to verify its authenticity. Here is how I do it in PHP:

public function verifyHmac($requestData){
	// verify HMAC signature. 
	// https://help.shopify.com/api/getting-started/authentication/oauth#verification
	if( !isset($requestData['hmac'])){
		return false;
	}

	$hmacSource = [];

	foreach ($requestData as $key => $value) {
	    
	    if ($key === 'hmac') { continue; }

	    // Replace the characters as specified by Shopify in the keys and values
	    $valuePatterns = [
	        '&' => '%26',
	        '%' => '%25',
	    ];
	    $keyPatterns = array_merge($valuePatterns, ['=' => '%3D']);
	    $key = str_replace(array_keys($keyPatterns), array_values($keyPatterns), $key);
	    $value = str_replace(array_keys($valuePatterns), array_values($valuePatterns), $value);

	    $hmacSource[] = $key . '=' . $value;
	}

	sort($hmacSource);
	$hmacBase = implode('&', $hmacSource);
	$hmacString = hash_hmac('sha256', $hmacBase, $this->secret);
	// Verify that the signatures match
    if ($hmacString !== $requestData['hmac']) {
        return false;
    }else{
    	return true;
    }
}

That method is called in the class construct function, to be sure it happens every time.

The ‘code’ parameter is the access code. It is exchanged for an access token by sending a request to the shop’s access_token endpoint. We record that token to the ‘shopify_installation_complete’ table along with relevant data.

To fully complete the installation, app specific project records are saved. For SplitWit, this means a user-account is created along with an initial project. Any JavaScript tags are injected onto the merchant’s site using the Shopify admin API ScriptTag resource. Linking a privately hosted JS file, unique to each merchant, allows our app to dynamically update the shop website. You can learn about how that snippet tag works in another post that explains how the visual editor is built.

Lastly, a webhook is created to listen for when this app in uninstalled ( ‘topic’ => ‘app/uninstalled’ ) in order to call our “uninstallApplication” method. Webhooks allow you to listen for certain events in a shop, and run code based on data about what happened.

Once installation is complete, our server returns a header that reloads the app.

shopify app

Below is the original authorizeApplication() method. Eventually, I moved app specific logic into its own files after refactoring this class to support another SAAS, Click to Call.

public function authorizeApplication(){
	$conn = $this->conn; 
	$requestData = $this->requestData;
	$requiredKeys = ['code', 'hmac', 'state', 'shop'];
        foreach ($requiredKeys as $required) {
           if (!in_array($required, array_keys($requestData))) {
             throw new Exception("The provided request data is missing one of the following keys: " . implode(', ', $requiredKeys));
           }
        }

	//lookup and validate nonce
	$shop = $requestData['shop'];
	
	$statement = $conn->prepare("SELECT * FROM `shopify_authorization_redirect` WHERE shop = :shop");
	$statement->execute(['shop' => $shop]);
	$count = $statement->rowCount();
	if($count == 0){
        throw new Exception("Nonce not found for this shop.");
	}
	$row = $statement->fetch();
	$nonce = $row['nonce'];
	//
	
	//make sure the 'state' parameter provided matches the stored nonce
	$state = $requestData['state'];
	if($state !== $nonce){
        throw new Exception("Nonce does not match provided state.");
	}
	//
	
	//validate the shop name
	$pattern = "/[a-zA-Z0-9][a-zA-Z0-9\-]*\.myshopify\.com[\/]?/";
	if(!preg_match($pattern, $shop)) {
        throw new Exception("The shop name is an invalid Shopify hostname.");
	}
	//

	$already_installed = $this->checkInstallationStatus();
	//if it is already installed, then lets update the access token 
        if(!$already_installed){
    	  //install the app
    	
	  //exchange the access code for an access token by sending a request to the shop’s access_token endpoint
	  $code = $requestData['code'];
	  $post_url = "https://" . $shop . "/admin/oauth/access_token";
		
	  $params = [
            'client_id'    => $this->api_key,
            'client_secret'    => $this->secret,
            'code'    => $code
          ];

          $curl_response_json = $this->curlApiUrl($post_url, $params);
	  $access_token = $curl_response_json['access_token'];
		
          $statement = $conn->prepare("INSERT INTO `shopify_installation_complete` (shop, access_token, scope, expires_in, associated_user_scope, associated_user_id, associated_user_first_name, associated_user_last_name, associated_user_email, associated_user_email_verified, associated_user_account_owner, associated_user_account_locale, associated_user_account_collaborator) VALUES (:shop, :access_token, :scope, :expires_in, :associated_user_scope, :associated_user_id, :associated_user_first_name, :associated_user_last_name, :associated_user_email, :associated_user_email_verified, :associated_user_account_owner, :associated_user_account_locale, :associated_user_account_collaborator)");
		
	  $statement->bindParam(':shop', $shop);
		
	  $statement->bindParam(':access_token', $access_token);
	  $statement->bindParam(':scope', $curl_response_json['scope']);
	  $statement->bindParam(':expires_in', $curl_response_json['expires_in']);
	  $statement->bindParam(':associated_user_scope', $curl_response_json['associated_user_scope']);
	  $statement->bindParam(':associated_user_id', $curl_response_json['associated_user']['id']);
	  $statement->bindParam(':associated_user_first_name', $curl_response_json['associated_user']['first_name']);
	  $statement->bindParam(':associated_user_last_name', $curl_response_json['associated_user']['last_name']);
	  $statement->bindParam(':associated_user_email', $curl_response_json['associated_user']['email']);
	  $statement->bindParam(':associated_user_email_verified', $curl_response_json['associated_user']['email_verified']);
	  $statement->bindParam(':associated_user_account_owner', $curl_response_json['associated_user']['account_owner']);
	  $statement->bindParam(':associated_user_account_locale', $curl_response_json['associated_user']['locale']);
	  $statement->bindParam(':associated_user_account_collaborator', $curl_response_json['associated_user']['collaborator']);

	  $statement->execute();
	  $installation_complete_id = $conn->lastInsertId();
		 
	  if(isset($curl_response_json['associated_user']['email']) && strlen($curl_response_json['associated_user']['email']) > 0){

		$store_name = explode(".", $shop);
		$store_name = ucfirst($store_name[0]);

		//create account
		$method = "thirdPartyAuth";
		$user_service_url = "https://www.splitwit.com/service-layer/user-service.php?third_party_source=shopify&method=" . $method . "&email=".$curl_response_json['associated_user']['email']."&companyname=" .$store_name . "&first=" . $curl_response_json['associated_user']['first_name'] . "&last=" . $curl_response_json['associated_user']['last_name'] ;
			
		$params = [];

		$curl_user_response_json = $this->curlApiUrl($user_service_url, $params);
		
		$account_id = $curl_user_response_json['userid']; 
			
		$method = "createProject";
			
		$project_service_url = "https://www.splitwit.com/service-layer/project-service.php?method=" . $method . "&accountid=" . $account_id;

		$params = [
	            'projectname'    => $store_name . " Shopify",
	            'projectdomain'    => "https://".$shop,
	            'projectdescription'    => ""
	        ];

		$curl_project_response_json = $this->curlApiUrl($project_service_url, $params);
		$project_id = $curl_project_response_json['projectid'];
		$snippet = $curl_project_response_json['snippet'];
			
			

		//inject JS snippet into site
		// https://shopify.dev/docs/admin-api/rest/reference/online-store/scripttag#create-2020-04
		$create_script_tag_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2020-04/script_tags.json";
		$params = [
                    'script_tag' => [
                     'event' => 'onload',
                     'src' => 'https://www.splitwit.com/snippet/' . $snippet
                    ]
        	];

        	$headers = array(
		  'X-Shopify-Access-Token:' . $access_token,
		  'content-type: application/json'
		);

		$json_string_params = json_encode($params);

		$create_script_curl_response_json = $this->curlApiUrl($create_script_tag_url, $json_string_params, $headers);
		
		//shopify app should only ever have access to this one project.
		//write accountID and ProjectID to this shopify_installation_complete record.

		$statement = $conn->prepare("UPDATE `shopify_installation_complete` SET splitwit_account_id = ?, splitwit_project_id = ? WHERE shopify_installation_complete_id = ?");

		$statement->execute(array($account_id, $project_id, $installation_complete_id));
			
    	}
		
    	//create webhook to listen for when app in uninstalled.
	//https://{username}:{password}@{shop}.myshopify.com/admin/api/{api-version}/{resource}.json
	// https://shopify.dev/docs/admin-api/rest/reference/events/webhook#create-2020-04
	$create_webhook_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2020-04/webhooks.json";
	$params = [
                'webhook' => [
                    'topic' => 'app/uninstalled',
                    'address' => 'https://www.splitwit.com/service-layer/shopify-app-service?method=uninstallApplication',
                    'format' => 'json'
                ]
        ];

	$headers = array(
		'X-Shopify-Access-Token:' . $access_token,
		'content-type: application/json'
	);
		
	$json_string_params = json_encode($params);

    	$create_webhook_curl_response_json = $this->curlApiUrl($create_webhook_url, $json_string_params, $headers);
		
	//installation complete.
   }

   header('Location: ' . "https://" . $shop . "/admin/apps/splitwit");
	
}

You’ll notice that I call a custom method that abstracts the PHP cURL (client URL library) methods. This helps me avoid repeating the same code in multiple places.

public function curlApiUrl($url, $params, $headers = false, $use_post = true, $use_delete = false, $use_put = false){
		
	$curl_connection = curl_init();
	// curl_setopt($curl_connection, CURLOPT_FOLLOWLOCATION, true);
	if($headers){
	    curl_setopt($curl_connection, CURLOPT_HTTPHEADER, $headers);
	    curl_setopt($curl_connection, CURLOPT_HEADER, false);
	}
	curl_setopt($curl_connection, CURLOPT_URL, $url);
    
       // TODO: refactor these three conditions into one, that accepts the RESTful request type!!
       if($use_post){
	    curl_setopt($curl_connection, CURLOPT_POST, true);
	    curl_setopt($curl_connection, CURLOPT_POSTFIELDS, $params);
	}
        if($use_delete){
	    curl_setopt($curl_connection, CURLOPT_CUSTOMREQUEST, "DELETE");
	}
        if($use_put){
	    curl_setopt($curl_connection, CURLOPT_CUSTOMREQUEST, "PUT");
	    curl_setopt($curl_connection, CURLOPT_POSTFIELDS, $params);
	}
	//end TODO

	curl_setopt($curl_connection, CURLOPT_RETURNTRANSFER, true);
	$curl_response = curl_exec($curl_connection);
	$curl_response_json = json_decode($curl_response,true);
	curl_close($curl_connection);
	return $curl_response_json;
}

The merchant will be able to find the app in the ‘Apps’ section of their dashboard. Shopify remembers that permission was granted by the merchant.

installed apps dashboard

Returning User Log in

The oAuth grant screen will not show again when the app is selected in the future.  As the installation status returns true, our code will flow into the reAuthenticate() method. The same validation checks are performed and a new access token is received.

   
public function reAuthenticate(){
    $conn = $this->conn; 
    $requestData = $this->requestData;
    $requiredKeys = ['code', 'hmac', 'state', 'shop'];
    foreach ($requiredKeys as $required) {
        if (!in_array($required, array_keys($requestData))) {
            throw new Exception("The provided request data is missing one of the following keys: " . implode(', ', $requiredKeys));
            // return;
        }
    }

    //lookup and validate nonce
    $shop = $requestData['shop'];
    
    $statement = $conn->prepare("SELECT * FROM `shopify_authorization_redirect` WHERE shop = :shop");
    $statement->execute(['shop' => $shop]);
    $count = $statement->rowCount();
    if($count == 0){
        throw new Exception("Nonce not found for this shop.");
    }
    $row = $statement->fetch();
    $nonce = $row['nonce'];
    //
    
    //make sure the 'state' parameter provided matches the stored nonce
    $state = $requestData['state'];
    if($state !== $nonce){
        throw new Exception("Nonce does not match provided state.");
    }
    //
    
    //validate the shop name
    $pattern = "/[a-zA-Z0-9][a-zA-Z0-9\-]*\.myshopify\.com[\/]?/";
    if(!preg_match($pattern, $shop)) {
        throw new Exception("The shop name is an invalid Shopify hostname.");
    }

    //exchange the access code for an access token by sending a request to the shop’s access_token endpoint
    $code = $requestData['code'];
    $post_url = "https://" . $shop . "/admin/oauth/access_token";
    
    $params = [
        'client_id'    => $this->api_key,
        'client_secret'    => $this->secret,
        'code'    => $code
    ];

    $curl_response_json = $this->curlApiUrl($post_url, $params);
    $access_token = $curl_response_json['access_token'];
    
    $statement = $conn->prepare("UPDATE `shopify_installation_complete` SET access_token = ? WHERE shop = ?");
    $statement->execute(array($access_token, $shop));

    header('Location: ' . "/home?shop=".$shop);
}

The merchant is routed to the app’s /home location. A few session variables are set and the user interface is loaded.

<?php
require '/var/www/html/service-layer/shopify-app-service.php';
use SplitWit\ShopifyService\ShopifyService;
$shopify_service = new ShopifyService();
include '/var/www/html/head.php'; 
?>
<style>
	.back-to-projects{
		display: none;
	}   
</style>

<body class="dashboard-body">
    <?php 
    // log the user out...
    $sess_service = new UserService();
    $sess_service -> logout();
    //logout destroys the session. make sure to start a new one.
    if (session_status() == PHP_SESSION_NONE) {
        session_start();
    }
    // ...then log them in
    $already_installed = $shopify_service->checkInstallationStatus();
    $shopify_service->makeSureRecordsExist($already_installed);
    $projectid = $shopify_service->splitwit_project_id; 
    $accountid = $shopify_service->splitwit_account_id; 
    $_SESSION['accountid'] = $accountid;
    $_SESSION['userid'] =  $accountid;
    $_SESSION['email'] = $already_installed['associated_user_email'];
    
    $sess_service -> login();
    $_SESSION['active'] = true;
    include '/var/www/html/includes/experiments-ui.php'; 
    
    ?>
</body>
</html>

The method makeSureRecordsExist() checks that the SplitWit user account and project records exist, as a failsafe. The .back-to-projects CTA is hidden because Shopify users only have access to one project for their shop. The app is installed for free, while premium functionality requires a subscription after a one-week trial.

free trial UI in shopify

When building my second Shopify app, I started with an empty home screen UI:

<?php
require '/var/www/html/service-layer/shopify-app-service.php';
include 'shopify-creds.php';
use SplitWit\ShopifyService\ShopifyService;
$shopify_service = new ShopifyService($api_key, $secret, $app_db);
?>
<html>
<head>
</head>
<body>
   
</body>
<script>


    if(self!==top){
        // if loaded outside of an iframe, redirect away to a marketing page
        window.location = "https://www.splitwit.com";
    }


</script>
</html>

Subscription Payment

SplitWit’s codebase is originally used as a non-Shopify, stand-alone, web app SAAS. It uses Stripe as a payment gateway. Shopify requires apps to use their Billing API instead. To remedy this, I’m able to write Shopify specific front-end code with a simple JavaScript check. I leverage the browser’s window.self property to check if my app’s code is running in the top most window (opposed to being nested in an iFrame).

if(self!==top){
	// shopify app
	$(".activate-cta").remove();
	if(window.pastDueStatus || window.customerId.length === 0){
		$(".activate-loading").show();

		$.ajax({
			url:"/service-layer/shopify-app-service?method=createRecurringApplicationCharge",
			complete: function(response){
				console.log(response)
				//user is redirected to shopify confirmation screen
				$(".activate-loading").hide();
				$(".activate-cta-top").attr("href", response.responseText).show();
			}
		});
	}
	 
	$(".back-cta").click(function(){
		window.history.back();
	})
	$(".reset-pw-cta").hide()

}else{

	$(".activate-cta").click(function(){
		$(".stripe-payment-modal").show();
	});
	
	$(".back-cta").hide();
}

If it’s not the top most window, I assume the code is running in Shopify. I’ll change the click-event listener on the .activate-cta element to create a recurring subscription charge. An AJAX call is made to our PHP end-point that hits Shopify’s RecurringApplicationCharge API.

public function createRecurringApplicationCharge(){
	
	$conn = $this->conn;
	$statement = $conn->prepare("SELECT * FROM `shopify_installation_complete` WHERE splitwit_account_id = :splitwit_account_id");
	$statement->execute(['splitwit_account_id' => $_SESSION['accountid']]);
	$row = $statement->fetch();
	$shop = $row['shop'];
	$access_token = $row['access_token'];
	
	$create_recurring_charge_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2020-04/recurring_application_charges.json";
	$params = [
        'recurring_application_charge' => [
            'name' => 'Basic Plan',
            'price' => 25.0,
            // 'return_url' => "https://" . $shop . "/admin/apps/splitwit",
            // 'test' => true,
            'return_url' => "https://www.splitwit.com/service-layer/shopify-app-service?method=confirmSubscription"
        ]
	];
	$headers = array(
		'X-Shopify-Access-Token: ' . $access_token,
	 	'content-type: application/json'
	);
	$json_string_params = json_encode($params);

	$create_recurring_charge_curl_response_json = $this->curlApiUrl($create_recurring_charge_url, $json_string_params, $headers);
	echo $create_recurring_charge_curl_response_json['recurring_application_charge']['confirmation_url'];
}

The charge ID (delivered by the Shopify request to our ‘return_url’), payment processor, and subscription expiry date are saved to our database on call-back before returning a location header to reload the app.

public function confirmSubscription(){
	
	$conn = $this->conn;
	$statement = $conn->prepare("SELECT * FROM `shopify_installation_complete` WHERE splitwit_account_id = :splitwit_account_id");
	$statement->execute(['splitwit_account_id' => $_SESSION['accountid']]);
	$row = $statement->fetch();
	$shop = $row['shop'];
 
 	$charge_id = $_REQUEST['charge_id'];
	//write shopify billing ID to db
	$sql = "UPDATE `account` SET payment_processor = ?, billing_customer_id = ?, current_period_end = ?, past_due = 0 WHERE accountid = ?"; 
	$result = $conn->prepare($sql); 
	$current_period_end = new \DateTime();  //we need the slash here (before DateTime class name), since we're in a different namespace (declared at the top of this file)
	$current_period_end->modify( '+32 day' );
	$current_period_end = $current_period_end->format('Y-m-d H:i:s'); 
	$payment_processor = "shopify";
	$result->execute(array($payment_processor, $charge_id, $current_period_end, $_SESSION['accountid']));
	
	//redirect to app
	header('Location: ' . "https://" . $shop . "/admin/apps/splitwit");

}

That charge ID (saved to our database in a column titled “billing_customer_id”) can later be passed back to Shopify to delete the recurring charge.

Cancel a Subscription

Once a subscription is active, I can check  the payment processor saved the the account’s DB record to toggle the “cancel account” functionality from Stripe to Shopify.

<?php if ($account_row['payment_processor'] == "shopify"){ ?>
	//hit shopify service

	$(".cancel-cta").click(function(){
		//
		$.ajax({
			url:"/service-layer/shopify-app-service?method=cancelSubscription",
			complete: function(response){
				window.location.reload();
			}
		});
	});

<?php }else{ ?>
	//hit the stripe service
	
	$(".cancel-cta").click(function(){
		$(".cancel-subscription-modal").show();
	});

<?php }?>

The cancelSubscription method hits the same Shopify recurring_application_charges API, but uses a DELETE request. It also deletes the Shopify billing ID from our records.

public function cancelSubscription(){
	
	$conn = $this->conn;
	$statement = $conn->prepare("SELECT * FROM `shopify_installation_complete` WHERE splitwit_account_id = :splitwit_account_id");
	$statement->execute(['splitwit_account_id' => $_SESSION['accountid']]);
	$row = $statement->fetch();
	$shop = $row['shop'];
	$access_token = $row['access_token'];

	$statement = $conn->prepare("SELECT * FROM `account` WHERE accountid = :accountid");
	$statement->execute(['accountid' => $_SESSION['accountid']]);
	$account_row = $statement->fetch();
	$charge_id = $account_row['billing_customer_id'];


	$delete_recurring_charge_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2020-04/recurring_application_charges/#" . $charge_id . ".json";

	$params = [];
	$headers = array(
		'X-Shopify-Access-Token: ' . $access_token,
	 	'content-type: application/json'
	);
	$json_string_params = json_encode($params);
	$delete = true;

	$delete_recurring_charge_curl_response_json = $this->curlApiUrl($delete_recurring_charge_url, $json_string_params, $headers, $delete);

	//delete shopify billing ID from db
	$empty_string = "";
	$sql = "UPDATE `account` SET payment_processor = ?, billing_customer_id = ? WHERE accountid = ?"; 
	$result = $conn->prepare($sql); 
	$result->execute(array($empty_string, $empty_string, $_SESSION['accountid']));
	
	echo $delete_recurring_charge_curl_response_json;


}

I can use these same recurring application API end-point functions with minimal adjustments for other Shopify apps that I build. After refactoring, I am able to specify an app database as a GET parameter in the AJAX calls to my Shopify PHP service.

Uninstall the App

delete shopify app

Merchants can choose to delete apps from their shop. This will remove it from their list of installed apps. If they try installing it again, they will be re-promoted for permissions. When an app is deleted, a webhook is notified so that code can handle server-side uninstall logic:

The payment processor and billing ID associated with the merchant’s account is set to an empty string. The ‘shopify_installation_complete’ shop record is deleted.

public function uninstallApplication(){
	$conn = $this->conn; 
	
	$res = '';
	$hmac_header = $_SERVER['HTTP_X_SHOPIFY_HMAC_SHA256'];
	$topic_header = $_SERVER['HTTP_X_SHOPIFY_TOPIC'];
	$shop_header = $_SERVER['HTTP_X_SHOPIFY_SHOP_DOMAIN'];
	$data = file_get_contents('php://input'); //similar to $_POST
	$decoded_data = json_decode($data, true);
	$verified = $this->verifyWebhook($data, $hmac_header);

	if( $verified == true ) {
	  if( $topic_header == 'app/uninstalled' || $topic_header == 'shop/update') {
	    if( $topic_header == 'app/uninstalled' ) {
			$domain = $decoded_data['domain'];

			$statement1 = $conn->prepare("SELECT * FROM `shopify_installation_complete` WHERE shop = ?");
			$statement1->execute(array($domain));
			$row = $statement1->fetch();
			$accountid = $row['splitwit_account_id'];

			//delete shopify billing ID from db
			$empty_string = "";
			$result = $conn->prepare("UPDATE `account` SET payment_processor = ?, billing_customer_id = ? WHERE accountid = ?"); 
			$result->execute(array($empty_string, $empty_string, $accountid));

			$statement = $conn->prepare("DELETE FROM `shopify_installation_complete` WHERE shop = ?");
			$statement->execute(array($domain));

	    } else {
	      $res = $data;
	    }
	  }
	} else {
	  $res = 'The request is not from Shopify';
	}

}

Any webhook requests have the HMAC delivered as a header (instead of a query param, as in the case of oAuth requests) and is processed differently. “The HMAC verification procedure for OAuth is different from the procedure for verifying webhooks“. The method verifyWebhook() takes care of it:

public function verifyWebhook($data, $hmac_header){
  $calculated_hmac = base64_encode(hash_hmac('sha256', $data, $this->secret, true));
  return hash_equals($hmac_header, $calculated_hmac);
}

Cache Busting

When project changes are recorded in the app, the merchant’s snippet file is updated. We need to be sure that their website recognizes the latest version. In a separate class (that handles project & snippet logic) I make a HTTP request to my method that re-writes the script tag.

public function updateSnippetScriptTag(){
	$projectid = $_GET['projectid'];
	$conn = $this->conn;
	$sql = "SELECT * FROM `shopify_installation_complete` WHERE splitwit_project_id = ?"; 
	$result = $conn->prepare($sql); 
	$result->execute(array($projectid));
	$row = $result->fetch(\PDO::FETCH_ASSOC);
	$number_of_rows = $result->rowCount();
	if($number_of_rows == 1){
		$access_token = $row['access_token'];
		$shop = $row['shop'];
		$sql = "SELECT * FROM `project` WHERE projectid = ?"; 
		$project_result = $conn->prepare($sql); 
		$project_result->execute(array($projectid));
		$project_row = $project_result->fetch(\PDO::FETCH_ASSOC);
		$snippet = $project_row['snippet'];			

		$script_tag_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2020-04/script_tags.json";
		$headers = array(
		  'X-Shopify-Access-Token:' . $access_token,
		  'content-type: application/json'
		);
		$params = [];
		$json_string_params = json_encode($params);
		$use_post = false;
		//get existing script tag
		$get_script_curl_response_json = $this->curlApiUrl($script_tag_url, $json_string_params, $headers, $use_post);
		$tags = $get_script_curl_response_json['script_tags'];
	
		foreach ($tags as $tag) {
			$id = $tag['id'];
			$delete_script_tag_url = "https://" . $this->api_key . ":" . $this->secret . "@" . $shop . "/admin/api/2020-04/script_tags/" . $id . ".json";
			$use_delete = true;
			$delete_script_curl_response_json = $this->curlApiUrl($delete_script_tag_url, $json_string_params, $headers, $use_post, $use_delete);
		}
		 
		//add snippet
		$snippet = "https://www.splitwit.com/snippet/" . $snippet . "?t=" . time();
		$params = [
			'script_tag' => [
				'event' => 'onload',
				'src' => $snippet 
			]
		];
		$json_string_params = json_encode($params);
		$create_script_curl_response_json = $this->curlApiUrl($script_tag_url, $json_string_params, $headers);	 

	}
}

Once our Shopify app is built and tested we can begin to prepare for submission to the Shopify App Market.

Preparing for production

Shopify allows you to test your app on a development store.

test your app

After debugging your code locally, make sure it works end-to-end in Shopify’s environment.

test your app on Shopify

Even though the app is “unlisted”, and has not yet been accepted into the Shopify App Market, you’ll still be able to work through the entire UX flow.

install an unlisted app

GDPR mandatory webhooks

Each app developer is responsible for making sure that the apps they build for the Shopify platform are GDPR compliant.” Every app is required to provide three webhook end-points to help manage the data it collects. These end-points make requests to to view stored customer data, delete customer data, and delete shop data.  After handling the request, an HTTP status of 200/OK should be returned. PHP lets us do that with its header() function:

header("HTTP/1.1 200 OK");

These GDPR webhook subscriptions can be managed on the “App setup” page.

gdpr webhook settings

App Listing

Before submitting your app to the Shopify App Market, you’ll need to complete “Listing Information”. This section includes the app’s name, icon, description, pricing details, and more. It is encouraged to include screenshots and a demonstration video. Detailed app review instructions, along with screenshots and any on-boarding information, will help move the approval process along more quickly.

app review instructions in the app listing section of Shopify

Approval Process

Complete the setup and listing sections, and submit your app.

shopify app listing issues

You’ll receive an email letting you know that testing will begin shortly.

email from shopify

You may be required to make updates based on feedback from Shopify’s review process. After making any required changes, your application will be listed on the Shopify App Store. Below is an example of feedback that I had received:

Required changes from Shopify's app review process

To remedy the first required change I added additional onboarding copy to the app’s listing and included a demonstration YouTube video.

The second point was fixed by stopping any links from opening in new tabs. (Although, the reviewer’s note about ad blocking software stopping new tabs from opening is bogus).

The third issue was resolved by making sure the graphic assets detailed in my app listing were consistent.

Soon after making these changes, my app was finally approved and listed.

Keep Building

While writing this article I extended and refactored my PHP code to support multiple apps. I added configuration files to keep database settings modular. The Shopify PHP class can serve as back-end to several implementations. If you have any questions about how to build a Shopify app, or need my help, send me a message.

Update:

I wrote a subsequent post about building another Shopify app. It’s called SplitWit Click to Call. It explains the creative details that go into shipping a fulling working SAAS. I dive into new features that are only available to Shopify themes running the latest OS2.0 experience.

Additional References

https://github.com/LukeTowers/php-shopify-api

https://weeklyhow.com/shopify-uninstall-webhook-api-tutorial

https://github.com/markrogoyski/awesome-php