Next Generation DJ Entertainment
I designed and developed a responsive website for Next Generation DJ Entertainment to showcase their extensive portfolio, services, and awards. The website also acts as a point of contact for potential clients and provides insight into Sony Noto's achievements as a recording artist and professional Emcee.
www.NextGenerationNy.com
Design
The design for Next Generation DJ Entertainment was inspired by the high-energy and vibrant nature of their work in the entertainment industry. We crafted a bold, visually engaging website that captures the excitement of their events and performances. The layout features dynamic sections that highlight their services, portfolio, and awards, using a mix of high-quality imagery, video clips, and bold typography to create a visually compelling narrative.
To reflect Sony Noto’s dual roles as a recording artist and professional Emcee, we designed custom sections that emphasize his personal achievements alongside the broader offerings of the company. This dual focus ensures that visitors can easily explore both the entertainment services and Sony’s individual talents, making the site a comprehensive showcase of everything Next Generation DJ Entertainment has to offer.
Development
We developed the website with a mobile-first approach, ensuring that it delivers a seamless experience across all devices. The responsive design adapts beautifully to various screen sizes, allowing users to enjoy the full visual impact whether they are on a desktop, tablet, or smartphone.
A custom content management system was implemented to allow easy updates to the portfolio, service offerings, and blog posts. We integrated features like a dynamic portfolio gallery, service details with engaging call-to-action buttons, and a dedicated section for client testimonials to build credibility and encourage inquiries. The website also includes a contact form with custom fields tailored to capture the specific needs of potential clients, streamlining the inquiry process.
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Palisades Pizza & Pasta
This website was created for a local pizzeria restaurant. It allows their customers to place food delivery orders without having to use any third-party apps (like GrubHub or UberEats). Those orders are sent to an Android tablet and printed in real time. We even helped them set up their printer
This project also included the design and fulfillment of print assets such as magnets and business cards.
Design
For the design, we focused on capturing the warm, welcoming atmosphere of Palisades Pizza & Pasta. We used vibrant imagery of their delicious dishes, combined with a color palette that reflects their brand identity. The website design features an intuitive layout with easy navigation, making it simple for customers to explore the menu and place orders. We implemented clear, attractive call-to-action buttons and a streamlined checkout process to reduce friction and encourage repeat orders.
Marketing
To help Palisades Pizza & Pasta reach more customers, we developed a digital marketing strategy that included local SEO optimization, social media marketing, and email campaigns. We optimized the website with relevant keywords and location-based content to improve search engine rankings, making it easier for local customers to find them online. Social media marketing efforts focused on showcasing their menu items and special deals, driving traffic to the website and encouraging direct orders. We also set up an email marketing system to keep customers informed about new menu items, promotions, and events.
Print Design & Marketing
Complementing the digital strategy, we provided print design services that aligned with the restaurant’s branding and online presence. This included designing menus, flyers, and promotional materials that feature QR codes linking directly to the online ordering system. The print materials were distributed locally, helping to drive awareness and encourage customers to order directly through the website. We also designed in-store signage to promote their new direct ordering feature, further enhancing the customer experience.
Results
The custom website and integrated marketing efforts significantly improved Palisades Pizza & Pasta’s customer ordering experience, driving direct traffic and reducing reliance on third-party apps. The streamlined ordering system and cohesive marketing strategy have increased order volume and customer satisfaction, reinforcing the restaurant’s position as a community favorite.
I wrote a blog article explaining how this project was managed.
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Universal Play
I constructed a sophisticated and interactive website for Universal Play Systems, emphasizing their longstanding presence since 1972 as a leading design consultant firm and sales entity for recreation equipment. We used WordPress for the CMS.
Universal Play
Development
We developed the website using WordPress as the content management system, leveraging its flexibility to build a customized, user-friendly backend. The site was structured to accommodate frequent updates and expansions, enabling Universal Play Systems to easily manage content, add new products, and share updates about their services and projects.
To enhance user engagement, we implemented interactive features such as product filters, detailed project case studies, and client testimonials. The website is fully responsive, ensuring a seamless experience across all devices, from desktops to smartphones. Special attention was given to optimizing performance, with fast loading times and smooth transitions that enhance the overall user experience.
Marketing Integration
Understanding the importance of maintaining a strong online presence, we also integrated SEO best practices throughout the site, including keyword optimization, meta tags, and a clear site structure to improve search engine visibility. Additionally, the website includes integrated social media links and sharing options, encouraging visitors to connect with Universal Play Systems across multiple platforms.
Results
The completed website for Universal Play Systems effectively showcases their decades of expertise and commitment to excellence in the recreation equipment industry. By combining an engaging design with interactive features and robust development, we delivered a platform that not only highlights their legacy but also serves as a powerful tool for attracting new clients and expanding their reach in the market.
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Higher Level Events
We developed a modern, user-centric website for Higher Level Events, showcasing their expertise in providing professional staffing services including wait staff, bartenders, and comprehensive party planning solutions. WordPress was used for managing content. Our work also included branding, print design, and marketing strategy.
We crafted a sleek design with an emphasis on high-quality imagery and a color palette that reflects the sophistication of their services. The layout was carefully structured to guide users through their service offerings effortlessly, with strategically placed call-to-action buttons encouraging inquiries and bookings. We also designed custom icons and graphics that enhance the visual appeal and communicate their services at a glance.
We also implemented advanced SEO techniques to improve search engine visibility, including optimized page structures, meta tags, and fast loading times to boost user engagement and rankings.
Marketing
In addition to web development, we delivered a comprehensive digital marketing strategy designed to drive traffic and generate leads. This included on-page SEO optimization, content marketing, and the integration of analytics tools to track visitor behavior and campaign effectiveness. We also set up and optimized social media profiles for Higher Level Events, ensuring consistent branding across all platforms and creating engaging content to build their online community.
Print Design
To complement their digital presence, we provided print design and marketing services that aligned with the website's aesthetic and messaging. We designed eye-catching business cards, brochures, and event flyers that not only captured the essence of Higher Level Events' brand but also served as effective marketing tools at trade shows and client meetings. Each print piece was crafted to ensure visual consistency and brand recognition, helping to reinforce their professional image in both digital and physical spaces.
Results
The project culminated in a cohesive, engaging online and offline presence for Higher Level Events, significantly enhancing their brand image and positioning them as leaders in the event staffing industry. The website and marketing materials we developed have been instrumental in driving inquiries, increasing client engagement, and showcasing Higher Level Events’ commitment to quality and professionalism.
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Ron Markman
We crafted a visually-rich and informative platform to showcase the legacy of Ronald Markman, an American artist and educator. The website encapsulates his unique blending of Surrealism, Pop Art, and profound understanding of color theory, bringing his satirical and deeply personal vision to the digital forefront.
www.RonMarkman.com
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Studio 1 Films
Studio 1 Films, a renowned cinematography team with over 20 years of experience, needed a website that would reflect their extensive influence and expertise in capturing special moments. Our goal was to create a simple yet elegant design that highlights their body of work and accomplishments, making it easy for potential clients to see the quality and artistry of their services.
Design
The design approach for Studio 1 Films centered on simplicity and elegance, reflecting the timeless nature of their wedding films. We utilized a clean, minimalist layout with a focus on large, stunning visuals that showcase the beauty of their work. The website’s color palette and typography were chosen to evoke a sense of sophistication, using soft tones and classic fonts that align with the romantic and emotional themes of wedding cinematography.
Development
We developed the website with a responsive framework to ensure a seamless experience on all devices, from desktops to mobile phones. Special attention was given to optimizing video content for fast loading times and smooth playback, ensuring that visitors can fully appreciate the cinematic quality of Studio 1 Films’ work without interruptions.
The website was built with a user-friendly content management system, empowering the Studio 1 Films team to update their portfolio, add new videos, and manage client testimonials effortlessly. We also integrated an intuitive contact form to facilitate easy communication with potential clients, along with social media links to help visitors connect with Studio 1 Films across various platforms.
Results
The finished website for Studio 1 Films serves as an elegant, functional showcase of their extensive wedding cinematography experience. The combination of a simple, visually appealing design and robust development has helped reinforce their reputation as leaders in the industry, making it easier for prospective clients to explore their work and reach out for their own wedding needs.
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Alex's Tours
I help Alex to maintain his website and to plan marketing strategies around his business.
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First Take Film Works
This website was created for a video and photography company from New York.
Design
The design of the First Take Film Works website was centered around their core identity—creativity, storytelling, and visual impact. We crafted a sleek, modern layout that highlights their portfolio with full-screen video backgrounds, high-resolution image galleries, and an intuitive user interface. The site’s design was tailored to put their work front and center, allowing potential clients to immediately grasp the quality and style of their services.
We used a minimalist design approach with clean lines and a monochromatic color palette that complements the visual content without overpowering it. Smooth transitions and subtle animations were integrated to enhance the user experience, making navigation feel fluid and engaging. Each page was thoughtfully designed to ensure that the company’s storytelling prowess was showcased in the best light, making a strong impression on visitors.
Development
On the development side, we built a custom, responsive website that delivers an optimal experience across all devices, from desktops to smartphones. To handle the heavy use of media, we implemented a content delivery network (CDN) and optimized all images and videos for fast loading times, ensuring that users can enjoy the content without delays.
The website was developed with a robust content management system, giving First Take Film Works full control over their content. They can easily update their portfolio, add new projects, and manage blog posts without any technical hurdles. We also included features like client testimonial sliders, project filtering options, and a contact form with integrated scheduling capabilities, streamlining the process for potential clients to get in touch.
Results
The completed website for First Take Film Works not only serves as a digital portfolio but also as a powerful marketing tool that enhances their online presence. By combining striking design with seamless functionality, we delivered a website that not only looks great but also performs exceptionally well, driving engagement and helping First Take Film Works connect with new clients in New York and beyond.
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War of the Whales
This website was created about the book "War of the Whales" by Joshua Horwitz, published by Simon & Schuster. It uses custom animations and an original layout to help tell the novel's story.
www.WarOfTheWhales.com
The design of this website went through various stages, and evolved as I worked with the client on this project. Content on this website is powered by a custom built management system that allows its owners to easily make updates and changes.
Design
The design of the "War of the Whales" website was crafted to reflect the book’s narrative and emotional depth. We developed a visually striking layout that incorporates custom animations and interactive elements, bringing the story to life on the screen. The site’s design went through multiple iterations, evolving as we collaborated closely with the client to ensure that the visual presentation aligned perfectly with the themes of the book.
We used a dark, ocean-inspired color palette and dramatic imagery to mirror the book’s setting and mood, creating an atmosphere that draws visitors into the narrative. Custom graphics and animations were integrated throughout the site, guiding users through the story and providing a unique, engaging user experience that goes beyond traditional book promotion.
Development
To support the interactive design, we built a custom content management system (CMS) that allows the website’s owners to easily update and manage content. This CMS was tailored specifically to the needs of the project, enabling the client to make real-time changes to text, images, and multimedia elements without technical assistance.
The website’s architecture was developed with a focus on performance and scalability, ensuring that the rich media and animations load quickly and smoothly across all devices. We utilized modern web technologies to create responsive designs that maintain the integrity of the experience on desktops, tablets, and smartphones. Special attention was given to optimizing animations and interactive components, making sure they work seamlessly across various browsers and platforms.
Results
The final product is a captivating digital companion to "War of the Whales," blending storytelling with innovative web design to enhance the reader’s journey. The website not only serves as a promotional tool but also as an interactive experience that deepens the connection between the book and its audience. By combining thoughtful design and robust development, we created a site that stands out as a memorable extension of the novel.
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